Branding, Print Design
Medical Mile
Year
Services
Better Block SGF partnered on a placemaking initiative to reimagine the Medical Mile, a 2.8-mile gateway corridor along National Avenue in Springfield anchored by hospitals, businesses, and major intersections. I designed a custom logo with a hidden heart and location markers in the “M” to reference the area’s healthcare presence and support future wayfinding. Approachable typography and a bright, calming color palette were designed to scale across print and digital touchpoints, including a launch invitation, project brochure, fundraising materials, and presentation boards—helping communicate a vision for a more walkable, welcoming, and community-focused corridor.
Designed at Revel Advertising.
