Mental Health 417

The Springfield-Greene County Health Department’s Mental Health 417 initiative serves as a central hub for information, resources, and community connection. The initiative needed its own brand identity, aiming to increase presence and awareness within the community while creating a foundation for ongoing mental health outreach across the county.

I created a logo that feels supportive and approachable. Vibrant, saturated colors and friendly typography create warmth and openness, while rounded corners suggest turning the page toward mental well-being. Freeform paths further symbolize the non-linear journey individuals take toward healing and growth.

After the brand was established, the Mental Health 417 website was fully revamped with better user experience in mind.

Designed at Revel Advertising.