Missouri Partnership

Missouri Partnership is a statewide economic development organization dedicated to attracting new businesses and supporting the expansion of companies across Missouri. This three part direct mail campaign personifies Missouri as a secret admirer, positioning the state as eager to support and invest in the success of the businesses it hoped to attract. The campaign followed a tiered direct mail approach, with each touchpoint building anticipation and deepening the message.

The first mailer introduced the theme with a handwritten-style note and a plantable heart-shaped card, symbolizing how Missouri’s admiration could grow into a thriving partnership.

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The follow-up package came in a heart-shaped candy box labeled “Missouri is sweet on you,” with each candy symbolizing a different business resource the state provides.

The final piece expressed Missouri’s commitment with a custom charcuterie board shaped like the state, reinforcing the idea that Missouri is an ideal match for companies exploring expansion or relocation.

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Designed at Revel Advertising.